October 13 Meetup: Emails that Convert


Emails That Convert: 
Building emails that get the job done

Featuring Isaac Moche, HubSpot Education Partner Program Leader

Join us in welcoming Isaac Moche to our HUG and celebrating our first co-sponsored event
with the Public Relations Society of America, NY Capital Region Chapter.  

October 13, 2016
5:30 p.m. – 7:00 p.m. 

Allegory Studios
153 Regent Street, Studio 2010
Saratoga Springs, NY 12866

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What will we learn?

Email marketing is such an important part of how businesses communicate with their leads and customers. We use it to get our recipients to "read more", "sign up", and sometimes even "buy." So why do so many marketers create and send emails without considering conversions as a priority? By the time we click the send button, odds are we've spent more time on the images and branding than optimizing the email for conversion. (I know I'm guilty)
This presentation is about getting back to the root of why we all send email.
  • You will learn a comprehensive framework for creating emails that convert 
  • Gain easy-to-remember best practices
  • Spend some serious time breaking down high-conversion email examples. 


About Our Guest of Honor, Isaac

Isaac Moche leads HubSpot's Education Partner Program, supporting professors that teach Inbound and HubSpot in the classroom. Isaac has been at HubSpot for four years and initially joined the HubSpot support team in 2013, where he worked with over 4,000 HubSpot users to move the needle for their organization using best-practice inbound marketing techniques. Since joining the HubSpot Academy team, Isaac has used his experience to help HubSpot customers and partners create scalable marketing automation, email marketing, and lead nurturing strategies. Most recently, he launched a nine class email marketing certification course. 


 About Meetups

HubSpot User Group Meetups are held quarterly with the intention of bringing together marketers in the greater NY Capital Region who have an interest in inbound marketing for educational and networking puposes. Together, we're a community of HubSpot users, non-HubSpot users, and communications fanatics who love new ideas and fun people. 

What should we expect at a Meetup? 

  • 20-30 minute presentation 
  • Networking with communications professionals
  • Beer, wine, appetizers, and memorable conversations 

Who should attend a Meetup? 

  • HubSpot users or inbound marketing fans
  • Advertising, PR, and marketing professionals of any level
  • Graphic designers interested in web or content creation
  • Job hunters looking to network with local professionals
  • Communications students hoping to gain some insight on current business practices

This Meetup's Sponsors and Partners


hubspot-logo.png  imgres.jpg allegoryLogo_2015.jpg



Want to join us? Register today!

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